Many consumers areas become very low-loyal areas of buisiness. Fashion eCommerce is one of them. Personalization has become a key to attracting and retaining customers. Especially last 2 years when consumers have changed their behaviour and preferred online shopping. 75% of consumers tried a new shopping behaviour during the pandemic.
Today, consumers not only prefer personalization but also expect personalization from the brands and businesses they choose. Customers are gravitating toward brands that feel like they listen to them, understand them, and pay attention to their specific wants and needs.
McKinsey Reported that 75% of consumers get frustrated when they don't get personalization.
Learn more about Personalization in McKinsey report at McKinsey website .
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